Lead Replacement Policy

Last updated: August 28, 2026.

Examples That May Qualify

• Duplicate lead.
• Wrong geographic area.
• Wrong prospect or customer type.
• Business is clearly closed.
• A delivered lead is missing a usable contact email.
• Contact information is clearly invalid.
• Lead clearly does not match the original order criteria.

What Does Not Make a Lead Invalid

• The prospect does not respond.
• The prospect declines the service.
• The prospect already works with another provider.
• The prospect does not become a paying customer.
• The customer does not close the sale.

Review Process

Replacement requests are reviewed against the original order criteria and available source information. If the lead is objectively invalid, Ask Alice may replace that lead with another lead meeting the original criteria.

Requests involving more than 20% of an order may be moved to manual review. Replacement history may be stored with the original order to prevent duplicate claims.